- James Sherwood's adventures in London began at Central Saint Martins where he took an MA in fashion journalism. His break into national newspapers came when the Independent on Sunday commissioned him to write a pithy little weekly column called Style Police that ran for five years though he continued to contribute to the newspaper for over a decade. He went on to write for The Times, The Daily Telegraph, The Evening Standard and The Spectator and regularly contribute to the Financial Times and International Herald Tribune writing for fashion editor Suzy Menkes. James wrote for The World of Interiors for a decade and appeared regularly in Elle, US Harper's Bazaar, US Esquire and Arena Homme + for whom he is now a contributing writer.
- An affinity with Savile Row bespoke tailoring gave James the opportunity to curate The London Cut exhibition commissioned by Pitti Uomo and shown at Palazzo Pitti in January 2007. He wrote an accompanying book of the same name and the exhibition subsequently travelled to the British Ambassadors' Residences in Paris and Tokyo. When Gieves & Hawkes wanted to inaugurate a new Archive Room at No 1 Savile Row, James assisted Mr Robert Gieve who sadly died a month into the project leaving him to complete the task. He went on to consult for Anderson & Sheppard on the firm's limited edition book and worked on the collection sold in the firm's haberdashery shop at No 17 Clifford Street. James has since worked with Spencer Hart and Davies & Son on company histories and has been the archivist for Henry Poole & Co, founding father of Savile Row, for five years. December 2015 saw the opening of Henry Poole's new Archive Room at No 15 Savile Row curated by James. He is working on a company history to coincide with Henry Poole's 170th anniversary on Savile Row.
- When James began working with Henry Poole & Co, he suggested writing brief lives of the firm's illustrious customers for the website called the Hall of Fame. To date he has written over ninety biographies of the great, good and scandalous: https://goo.gl/N0Pd5b
- The Row gave James his first Thames & Hudson contract to write Savile Row: The Master Tailors of British Bespoke. He went on to write Fashion at Royal Ascot: Three Centuries of Thoroughbred Style, The Perfect Gentleman: The Pursuit of Timeless Elegance in London and, in 2015, James Sherwood's Discriminating Guide to London. The Discriminating Guide was inspired by a book of precisely the same title written by his namesake James 'Orient Express Hotels' Sherwood in 1975. Mr Sherwood Sr wrote the foreword for the 2015 edition. James has edited the Louis Vuitton Guide to London for a decade including the 2015 edition. He was a founding editor of The Rake and now contributes to Revolution. 2016 also sees the publication of his limited edition biography of royal shirtmaker Turnbull & Asser. His next Thames & Hudson book has the working title The Gilded Age.
- James's television credits include seven years as the BBC's fashion critic at Royal Ascot with presenters Suzi Perry, Julia Bradbury and Kate Silverton. He appeared as a fashion and fine jewellery commentator for ITV This Morning with Philip Schofield and Holly Willoughby. He commentates for the BBC at royal occasions such as the wedding of the Duke and Duchess of Cambridge and HM The Queen's Diamond Jubilee. In Spring 2016 James is a guest on Paul Hollywood's new BBC2 series Paul Hollywood's City Bakes.
At the request of Thames & Hudson, in July 2015 James responded to the phenomenon of blogging with Letters from Bloomsbury Square. The letters, otherwise known as 'Dear Rowley', are pithy, witty musings on the burning issues of the day be they sartorial, political, cultural or purely scandalous gossip. Letters from Bloomsbury Square is light in tone but chronicles the highs and lows of life as a Bloomsbury Setter in London. To date, James has published over 650 missives and is discussing publication of an edited selection with Thames & Hudson. To read Letters from Bloomsbury Square click on to http://james-sherwood.com/diary/